2025 promises to be a year of strong growth and innovation for the corporate events industry. With the return in style of face-to-face meetings and an increasing focus on sustainability and technology, companies are rethinking how they organise meetings, conferences and product launches. In this scenario, the choice of location for corporate events becomes a crucial element for success.
Corporate events market trends in 2025
1. Growth in attendance events
According to theAmerican Express Global Business Travel 2025 Global Meetings and Events Forecast, 59% of the events will be entirely face-to-face, with a further 20% in a hybrid format. This figure reflects the importance of creating moments of authentic connection between participants.
2. Sustainability at the centre
54% of industry professionals consider sustainability an extremely relevant aspect of events. Companies are adopting increasingly responsible approaches, setting targets and action plans to reduce their environmental impact.
3. Technology and Artificial Intelligence
The use of AI will be a major innovation in the industry. Tools such as chatbots for participant management and real-time analysis of event data will improve the guest experience and optimise organisational processes.
The proposal of SEV Group: sustainability and innovation
In un contesto di continua evoluzione, SEV Group si distingue per il suo approccio innovativo e sostenibile all’organizzazione di eventi aziendali. Come Società Benefit, adottiamo per statuto un sistema di gestione sostenibile degli eventi conforme allo standard UNI ISO 20121:2013.
At the heart of our mission is the desire to create memorable experiences that respect the environment, offering turnkey solutions to reduce waste and optimise budgets.
Le nostre location a Milano, come il Grand Milan Lambrate Grand Milan Mecenate
How to choose the perfect location in 2025
Here are the main factors to consider:
1. Sustainability
Choosing a green location is not just an ethical decision but also an added value for the brand. SEV Group ensures sustainable events through integrated management that reduces transportation, food waste, and energy consumption.
2. Included services
The availability of an internal kitchen, audio-visual systems, and pre-arranged spaces allows for the optimisation of time and costs. Our venues offer all of this, eliminating the need for external suppliers.
3. Guest Experience
The success of an event is measured by its impact on the participants. Thanks to our team of professionals, we guarantee unparalleled attention to detail, from the quality of the food to bespoke entertainment.
The Superb Event Venues® of SEV Group: a solution for every need
Grand Milan Lambrate: perfect for intimate corporate events or exclusive meetings, with an urban chic style and a capacity of up to 150 people.
Grand Milan Mecenate: ideal for large conferences and product launches, with a capacity of up to 550 people and an elegant and impactful atmosphere.
Palazzo Gemelli on Lake Orta: the perfect solution for events in the beautiful season, immersed in nature and with a breathtaking view.
Your turnkey corporate event
Affidarsi a SEV Group significa scegliere un partner affidabile, capace di trasformare ogni evento in un successo. Con noi avrai:
• A transparent budget with no surprises.
• Customised and flexible solutions.
• Impeccable management that ensures high quality and professionalism.
To explore our proposals further, discover the other articles on our blog:
• Outdoor Event Venue: Elegance and Charm by the Lake
• Corporate Party in Milan: Venue Selection
